Welp, its official: https://support.google.com/adsense/bin/answer.py?hl=en&answer=2456470&topic=23388&ctx=topic
Google has shut down its in-house Domain channel. AFD direct through Google is gone!~ Before the handwringing outsiders and the misinformed begin to spout inaccuracies like “domain traffic is dead!” or “it’s a Facebook and Twitter world so abandon your names you delusional old-timers!”, let me take this opportunity to tell you that domain name traffic has never been more important or vibrant – and this business, never more lively.. How can that be you say?
If you think the last few years have marginalized type-in traffic and you charted the flatline of type-in audience against the falling-yield and increasing effort it takes the SEO/SEM folks to leach traffic from search-engines you would be shocked! Domain owners are all getting traffic for free via an unstoppable tide of human behavior, while Search Engine folks have to try exponentially harder to keep falling levels of traffic flowing. As a domainer you can tell the World about your best properties and there is no consequence to the audience. SEM/SEO folks can’t talk about their best sites, lest they get outed and shut down by the Search-engine overlord. What kind of business is that?!
Every time a business card is passed or an email is sent or an ad is shown featuring a domain name, it reinforces to Internet users that the fastest path to a website is through the direct type-in. That user may go to google 99 times out of 100 for their search query but tomorrow will be the day that they try their search string with the .COM, just to see what’s there. I had 3million people have their hundredth day yesterday to sites on our network. Tomorrow will see 3 million more have their hundredth day.
If my frequent visits to the Googleplex have revealed anything to my untrained eye, it’s that Google has never been more committed to the domain name channel. We’ve worked with other monetization providers and paid-search marketplaces – and the level of efficacy Google has shown, the way they play the game today is just so many levels above the best effort we got from previous upstream partners. The innovations I see Google bringing – the sincerity, intelligence and seniority of the Googler’s managing this channel and the gravity of the positive changes coming to the domain-channel at Google, show me that this company not only intimately understands Domain Names and the paid search characteristics thereof, but they understand the needs of their partners. They understand the echo system that facilitates the traffic and the subtle elements that drive the technical prosperity of the operators in this space.
In short domain name traffic monetization is very much alive and well at Google, but it is no longer cost effective for Google to manage those small domainer level relationships directly. There is plenty of healthy competition across the parking company Google-partner spectrum, and we at InternetTraffic.com stand ready to serve former AFD publishers during this time of transition.
If you are one of the small publishers who is affected by this change – If you run a portfolio of clean names and you generate some material revenue from your names, there is no other domain parking company or sales platform – not a single one – where you would want to hang your shingle than right here with us at InternetTraffic.com. The line forms to the left but moves quickly