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Domain Extensions – You Can’t Change Human Behavior

Domain Extensions – You Can’t Change Human Behavior

You can lead a horse to water but you can’t make it drink..  Insert your favorite related Mark Twain quote here.. 

Snoopy on is a pretty clever chap. He’s put together some info on how how particular domain extensions have performed over the last couple of years (in relation to 3 letter names). Interesting how the more established extensions generally seem to perform best year after year yet still people invest money into extensions such .info/.biz etc,

***FS*** This is an interesting human behavior Snoopy has touched on..  It’s a similar dynamic that makes folks go long a stock as opposed to short, and the same kind of logic that has folks surging into stocks when they’re high as opposed to falling (fallen).

This entry was posted by frankschilling on Wednesday, December 5th, 2007 at 4:15 PM and is filed under Domain Names (Domains), Friends and Family, The Power of the Internet, Type In Traffic. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.


  1. Paul says:

    I think the domain name universe of opportunity is so large the dynamics can vary considerably from one area to another. I think this is especially true when you get away from the short, one word, dot coms with typein traffic. Trends that apply in one situation are unlikely to be universal “Truth” :)

    In my case I find I can have fun and pay the registration fees by publishing minisites on domains I can get for the registration fee. If they are two hyphen dot orgs, or dot nets, that’s OK. It doesn’t matter to the search engines; they seem to like keyword domains in low traffic niches no matter what the extension.

    Some day, as the multitude of “Mom & Pop” operations realize they have to get on the internet I think sites with poor/bad/garbage names but a long history of being published will have value. If I only paid the registration fee and they cover their costs in the meantime, even $100 creates a nice ROI.

    I’m not saying this is for everyone, just that there are still wonderful opportunities available that don’t require lots of cash and/or risk.

  2. DP says:

    If you couldn’t change human behaviour there would be no internet to post this on. The status quo is only the status quo until a better proposition comes along.

  3. Robb says:

    Those stats remind me of looking at past returns for stocks or mutual funds. Meaning you can’t anticipate the future % gain by looking at past results. For example, .us or .biz could see a jump in 2008 or 2009, because the prices have been pretty constant in the past year. All of those gains for each domain extension are actually fantastic by investment standards. I agree that .com will probably continue leading the way, but every extension is in the money.

  4. David Wrixon says:

    Of course you can influence behaviour, but have you ever tried herding sheep?

  5. Jeff says:

    Hi Frank,

    I’ve done a similar, but much more in-depth, study at:

    It reaches some of the same conclusion, but shows several other things as well.

  6. “You Can’t Change Human Behavior”

    A very bold statement….what happened to evolution?

    ***FS*** Eveolution happens but it is slllooooowwww.. Best to accept the state of your surroundings and figure out how to profit from them than to bet on one type of future which may (or may-not) come as you envision.