Thomas Price asks:
“”…how do you know when an unregistered domain is good enough to be registered? I find domains all the time that I think are great domains, but if I registered every domain I found, I would be bankrupt by the time it came around to renewing them. I’ve got a list of over 500 unregistered domains that I think are great domains – while only a few of them are great names for “type-in-traffic”, almost all of them are “two or three stackers” in advertisemnets on Google. (The term comes from Jay Westerdal)
I think all of these unregistered domains could developed into profitable websites, but how do I know when to stop registering, and start developing? (How to cut loose of what I think may underperforming names in my porfolio).. I’ve always had a few domains that really outperformed the others, including on single domain that averaged over $500 a day in clickthroughs (until Google caught wind of it and torpedoed my organic search ratings.) I still have several GREAT performimg domains, and am always looking for that next star performer.”"”
***FS*** A bunch of great questions here.. There are different philosophies for buying names and many right ways to do things in the domain business.. A few days ago on the linkfest I blogged about how Stephen Webb was turning trafficless lemons into lemonade with his “We Are *City* ” .com names. This type of story emboldens every theme-name holder from the good (“e” names, “i” names, “my” names) to the horrifically bad (hotb2b name, names) .. In the end you need to use a little pop culture, instinct and search volumes as guide posts.
Firstly if the names you are interested in are sitting there available in late 2007, then it’s doubtful that they have any material traffic. Somebody would have scooped them up by now via tasting or via the expiring name drop (if they were formerly owned). So what you are speaking of are names which “look cool”, which ”could” get traffic, or which are “easy to remember”, or which would be “easier than other names” to build traffic to.
I would caution you against taking the Google or Overture search-term popularity tool results too literally. Some of the worst names are procured using these tools. If the name ranks highly in Google or Overture, and it got any merchantable traffic at all (high search count names typically get some traffic), then it would already have been registered through the drop (if old) or through domain tasting (if newly invented term).. There are the odd stragglers which may have been missed, but unless tasting stops, it will be very difficult for the available-pool to replenish with ‘new vernacular’ traffic names.
The Overture tool may say that “psychic reading free” gets 12,000 searches a month but may not serve results in order.. the correct order for the domain name would be freepsychicreadings.com (plural) .. that’s where the organic type-in traffic component of those 12,000 monthly searches lies in domain-form. Had you bought the wrong order or the singular tense, you will get less or no traffic. Building traffic via search engine optimization or making money via paid search keyword arbitrage are similar.. The correct tense, the most appealing order will convince the human visitor to click.
You would be much more successful (draw more clicks) arbitraging traffic under the bidded keyphrase “psychic free reading” if you you used the domain freepsychicreading.com.. Yahoo groups less popular keyword orders together for paid-search purposes.. so if you take their suggestion too literally as a domain procurement tool, you’ll buy the wrong order. My advice is to watch more MTV, see what the correct phrases are.. use pop-culture, television and magazine covers as guideposts to steer you in the right direction relating to conceptual names.
You’ll buy better names and make more money selling them that way.
Lastly, If you have names you’ve been carrying for years and they get no traffic and they get no whois lookups (whois lookups are useful for determining sales potential because they tell you how often others tried to see if the name was available to register) then you should dump those names.. I never let any names expire, but I have friends who try to explore for unregistered names similar to those they are considering deleting.. If they find that all related names are registered, then they keep their name for another year. If they find other names available and ‘their’ name gets no traffic or whois-lookups, then they release the registration.
Hope this helps.