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Traditional Domain Registrars to Move into SEO and PPC

Traditional Domain Registrars to Move into SEO and PPC

Netsol releases white paper: Pros and Cons of Pay per Click vs. SEO.

***FS*** Why would a registrar go to all the trouble of writing a white paper on this stuff?  It’s not to sell more domains, that’s for sure..  I smell a shift happening..  Registrar’s are worse copycats than Domainers..  Watch what happens at Godaddy / Tucows / Enom if Netsol gets any traction with this stuff.

http://www.domainnews.com/aftermarket/2007112619/network-solutions%c2%ae-releases-white-paper-detailing-pros-and-cons-of-pay-per-click-advertising-and-search-engine-optimization/

Download the white paper here. http://bpmforms.networksolutions.com/whitepaper-ppc-vs-seo.html?OriginationPage=pressrelease&CampaignName=ppc-vs-seo-20071112

Related:

Netsol offers whois ad space for domain owners that use netsol.  $12 fee. http://www.domainnamenews.com/featured/network-solutions-enhanced-whois-listings-provide-advertising-to-1-million-per-day/1315   ***FS*** Don’t other registrars off this?..  For free?..  More rev grab.

This entry was posted by frankschilling on Tuesday, November 27th, 2007 at 4:29 PM and is filed under Domain Names (Domains), Monetization, Paid Search, The Power of the Internet, Traffic, Type In Traffic. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.


2 Comments

  1. Ross Rader says:
    November 27, 2007 at 9:47 PM

    NetSol is no more a registrar than GoDaddy is. Yeah, those are big parts of their businesses, but the wolf in the sheeps clothing is their webhosting business (in both cases). This is pretty standard fare for webhosting companies nowadays. They’ll get their lead list from the downloads and push a bunch of their customers to consider buying some of their high margin search marketing services. Not a lot to see here really.

  2. Dave Zan says:
    December 1, 2007 at 4:46 PM

    Ditto what Ross said. IIRC contractual agreements prevented them originally from offering hosting until VeriSign finally sold them off.

    Now they’re free to chart their own destiny. I’d have to say I’m rather “impressed” their business model works, considering they’re offering a myriad of services with seemingly no single concentration on one of them.