http://www.theglobeandmail.com/servlet/story/RTGAM.20071126.wgtmedia1126/BNStory/Technology/home
Excerpt: “”Experts say advertisers need to remain competitive in a tightening market while keeping costs down, making them likely to boost spending in areas more directly linked to commerce, such as Web search queries. That would benefit companies like Google Inc., Amazon.com
Inc. and eBay Inc. But television networks like CBS or NBC and Web companies like Yahoo Inc. that rely on brand advertising could suffer. “We see continued strength in paid search and continued strength in retail e-commerce, and possibly an acceleration of online video,” said Sanford C. Bernstein analyst Jeffrey Lindsay.”"
***FS*** I see Yahoo as being in a great position, they have my domains, others, error-search from Verizon, others.. These guys have so much potential if they could just use the parts better.. I serve Yahoo ads more than a million times a day, nobody knows though because Yahoo! has been so overly cautious about displaying “powered by Yahoo!” in the search box.. What has Google done? They have put “ads by Google” across nearly every site that will have them.. and that reach has helped it to grow it’s advertiser base.. How many eating disorder clinics would run to Yahoo to advertise with them if they’d just place a ghosted Yahoo bug in the search-box at EatingDisorders.com? or a “click here to advertise” button to lead folks in? Tens of millions of collective visits a day and nobody knows the network is powered by Yahoo!.. such a lost opportunity to brand your search.. Yahoo has the pieces, they have the good intentions.. they just need to execute better. And quicker… and stop coddling their brand to their share price’s detriment.
The networks have the money but they keep getting led astray .. buying indefensible pieces.. businesses without burn-down value and other assorted bags of smoke. The net is surprisingly simple.. Traditional media outlets overthing the opportunities and fail to execute, or overpay for the pieces they do buy. JMO