As well, Ron Jackson reports that eMarketers has revised it’s online ad spending projections for 2008. 2008 forecast revised from 21.7 billion to 21.4 billion. Despite this revision, the underlying trends is for increased ad spending online.
Quote: “As one example, Internet ad spending by American Express jumped by 180%, while its total ad spending dropped by 13.1%. Walsh added, “Recently, eMarketer issued a separate report predicting that Internet ad spending would overtake radio for the first time this year.”
http://www.dnjournal.com/lowdown.htm - November 12th 2007
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