http://www.theglobeandmail.com/servlet/story/RTGAM.20071108.wradvertising09/BNStory/Technology/home

excerpt: “”New advertising formats, such as mobile devices, the Internet, in-game ads and interactive TV promotions, are expected to grow at a rate of 22.4 per cent between 2006 and 2010, the report says. Broadcasters must make a series of “no-regret moves” to ensure they can capitalize on future trends in advertising. Those are essentially leaps of faith, trying to guess where advertising trends are headed, without seeing an immediate return on investment, said IBM’s general manager of media and entertainment, Richard Anderson.”"

***FS*** Or they could just reach into their wallet and buy available clusters of type-in traffic domain names, giving them an instant web finger-hold, recurring free-cashflow, burndown value, and millions of disposable eyeballs to write their future with.  The Internet isn’t really that hard..  Some people just seem to want to make it look hard to justify their existence/salary.