…And, said customers are shocked to learn that many of their sales were coming from the names they wanted to block..
http://www.redflymarketing.com/blog/adwords-content-exclusion-beta-a-first-look/
Sahar gets right to the point with his screencap showing Domain ads with low CTR’s, but very high conversions.
http://www.conceptualist.com/?p=671
This entry was posted by frankschilling on Monday, November 12th, 2007 at 3:54 PM and is filed under
Domain Names (Domains), Google, Monetization, Paid Search, Traffic, Type In Traffic. You can follow any responses to this entry through the RSS 2.0 feed.
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Actually Sahar took the image from the original article on our blog
Thanks for posting.
Block domains? Phooey on that…if they want maximum ROI, let ‘em block everything BUT domains.
Missing from the original screenshots is information about the cost of each of the campaigns. 35 conversions looks good, but without the cost data all the rest of the information is sitting there in a vacuum. Perhaps that would be “too much info” to release, though…
“From managing this particular campaign, I can tell you that social networks such as MySpace and video sharing sites such as YouTube, are without a doubt, the worst performers. Domain Ads and Error Page Ads are by far the best performers.”
I was very pleased to read this (RedflyMarketing.com Step 3). It’s only a matter of time before other advertisers begin to catch on..
I have posted clarification on this at DomainState.com; http://www.domainstate.com/showthread.php3?s=&threadid=84004
Hi Edwin,
The cost per conversion is missing for the reasons that you state. It is a small sampling from one campaign but I assure you all conversions had at least a 200% higher ROAS compared to “regular” search only campaigns.
The only problem? Volume of course.