Quote: “”Being able to count the sales conversions and estimate the value of sales for each market vertical allows Google to be able to manipulate the traffic so that the advertiser’s conversions are just above the quality floor mentioned in a previous article on Quality.”"
***FS*** Michael is talking about the two sided shave. It takes traffic from publishers paying them subsistence level pay rates and it doles out just enough conversions on the advertiser side to keep the advertiser coming back for more, all while getting fat profits for itself in the middle.
More: “”Google can now calculate out which domain should send which traffic at which time so that the AVERAGE quality floor is never breached. It’s fine to send traffic that is below the quality floor as long as the average conversion rate is still above the AVERAGE quality floor for a particular advertiser. “”
It has always surprised me that Google can support record revenues each quarter while publisher partners indicate flat or declining revenues. Can’t blame Google for setting the rules in their sandbox, but it could be a lonely sandbox one day if the neighborhood kids go elsewhere to play.