As a newbie, I would observe that the wish for “most relevant” spot in the Serps, will be employed first by the brand-owners, who as a group can say to the SEs: Wait a minute you guys! We represent 10:1 volume or 90% of all searches. You make 90% of your revenue off our brands. So, when someone types in anything containing my brand, they’re obviously seeking me. You can have your sponsored placements, but clearly my brand should appear as the first unpaid listing. Just sayin’

Frank you must be older than 30…LOL

Not too many yougsters would recognize a qoute from a move made in 1948.

One of the best lines ever in a movie ever.

The Treasure of the Sierra Madre

Best,
Dan

This is why search engine rankings need to be given back to proper domain names and ranked accordingly.

If I do a search for “books” I do not want to see BarnesandNoble.com or Amazon.com in the top spot.

I want to see books.com

And I want to somewhat “force” these to companies to fight over getting the domain books.com, because it should be the only way for them to get the number one spot in any SE under the keyword search for “books.”

And then, this would do a few things…

1. Value of keyword domains would be seen by everyone and rise greatly.
2. Searches would be a lot more “relevant” to users.
3. Say Amazon wins the bidding war for the domain “books.com” and now creates a website with “direct price comparison” with its competitors (B&N) and list all the benefits of buying books with Amazon which only has links back to the main Amazon website.

Now you have something.

You have provided lots of great information to the Internet user. You have a great generic brand name “books”. And you have deny your competitors access to the number one spot in the SE’s… and you have a valuable asset that just gets more valuable everyday.

The days are coming to an end having to SEO a 500 page website for all your keywords…”hoping” your SEO techniques are better than the next guy’s with his own 500 page website.

I know who you are, and the great things you have done in the SEO arena.

So this is just MHO…I am not anywhere remotely close to being in your league.

I might be a little to “idealistic” sometimes…but what these SE’s have done to the Internet by making “everyone jump through their hoops”, all the while using these same peoples property and assets to make themselves a shit load of money…just does not sit right with me.

They have singled handily, take value out of domain names and place that value on whatever they decide their “algorithms” is going to value on any given day.

Best,
Dan