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Domain M&A History and the ‘Five Year Nap’

Domain M&A History and the ‘Five Year Nap’

Ben writes:

"What is Rick’s 5 year nap theory, if you don’t mind elaborating?"

***FS*** After the November 2004 announcement of Marchex’s acquisition of the Yun Ye domain portfolio, Rick_schwartz_2 Rick Schwartz made a fabled post on his private board that spoke to the fact that the domain industry was in its infancy..  He surmised that the industry would go through a great evolution as corporate America learned about the power of domain names as a tool to drive targeted paid-search leads. He posited that the Ye transaction was just the glimmer of the beginning and advised all parties reading that post not to speak to anyone or do anything hasty in the early innings. The best course of action in his opinion was to "take a 5 year nap".

ColumbusRick reminds me a bit of Columbus..  a guy without GPS but with a sextant and a good sense of the sea. His line has always stuck with me. While I have personally gone with the tide to see if deal opportunities play themselves out equitably, so far hindsight has shown me that Rick’s advice was spot-on. I would have personally been better off (saved opportunity cost) to speak to no-one and take a "five year nap", letting others find their own way through the education process and value proposition of domaining … No offense to my former would-be suitors, who likely view their experience with me through a similar but reversed optic ;)

This entry was posted by Frank Schilling on Tuesday, July 3rd, 2007 at 9:04 PM and is filed under Domain Names (Domains). You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.


3 Comments

  1. Bill Henson says:

    Well thanks for staying awake Frank. If it hadn’t been for clear thinkers like yourself minding the quiet room, the rest of us would surely have been in a huge food fight rather than taking notes and doing our homework.

  2. Jeff says:

    well its only two more years til IDN’s start selling in the seven figures. Many of us are pioneers in the IDN industry and have been going without any guidance.

  3. Greg says:

    Rick should have stayed asleep and not got into the domain conference business.