http://www.informationweek.com/news/showArticle.jhtml?articleID=201001806
… Of course as a Google partner with the leading Google rev-share, Ask probably won’t be displaying Microsoft ads very often. Microsoft’s paid search marketplace is still young and and doesn’t have as robust a bid-base yet.. If Ask operates like I think they do, it won’t display Microsoft ads unless the bid or effective (post rev-share) click-through is greater than Google’s (which probably won’t be very often).
Then again .. there is a persistent industry rumor that Microsoft is burning money, overpaying on a flat-rate basis for access to key distribution partners it wants, the idea being that a little mad money will help them grease the skids and grow an ad-marketplace with lots of distribution/reach. If MSFT has the right distribution channel then the bidders (advertisers) will follow.
There will be some great intermediate traffic-arbitrage opportunities through MSFT adcenter if that’s the case.
Hey Frank,
random question..
you ever done any type of analysis to determine what .com variation, singular or plural, receives more traffic from type-ins?
ie, if you had an opportunity to buy either the domain ‘book.com’ or ‘books.com’ solely for the traffic, which would you buy? and “both” isn’t an answer
: )
-peter
***FS*** Not trying to dodge your question but it really depends on the name Peter.. As a plural I like plurals better for building a brand.. but the singulars often get more type ins
Quite interesting article.