http://www.24-7pressrelease.com/view_press_release.php?rID=29972
Run out and register a bunch of names in a certain vein and then offer them for resale using a press release. This sort of thing has been going on since the late 1990′s. Difference here is, some of these names offered by folks are actually getting better! Not great, but better.
Gone are the days when you could register names like "hotb2bdallas.com, hotb2bchicago.com, hotb2bmiami.com and resell them to an inexperienced buyer. Some of today’s PR offering names are actually starting to look like they have meaning, resonance and legs:
LuxuryMagazine.com
PerfumeMagazine.com
DiamondMagazine.com
GiftMagazine.com
PerfumeNews.com
BestCasinos.com
ChocolateMagazine.com
LuxuryWeek.com
CosmeticMagazine.com
PerfumeWeek.com
GoldMagazine.com
PrestigeMagazine.com
SilverMagazine.com
CosmetiqueMagazine.com
ParfumMagazine.com
LuxeCentre.com
CoutureMagazine.com
BestClothes.com
BeautifulVillas.com
AmazingProperty.com
As the folks offering better "looking" names without traffic, get smarter about pushing sales buttons, understanding which names are meaningful and which aren’t; it is going to become more difficult to weed PR sales pitches from the real bargains out there.. That’s good for the industry I suppose. Everyone should have an opportunity to buy a good name. Makes a commercial registrants job a bit harder tho.. Oh the temptation 
These look very similar to the types of domains sold on auction that I was posting about in my pontification earlier. They are, what a mutual friend of ours called Perceived Value Domains (PVDs). . . New term. Woot! I have lots of these laying around and I’m stoked to see them become more desirable, but I feel a bit 1999-2000ish about those prices sticking around.
I guess if there’s a DomainNameNews.com there can be a PerfumeNews.com Right On
***FS*** I agree somewhat with that your 1999-2000 comparison.. Cashflow (or near-term ability to generate some cashflow) is where the rubber hits the road. This is where domaining becomes an ‘art’ as much as science.
But they’re not magazines, blanche, they’re not. Do you see one online pub using the word “magazine”? (fastcompany, businessweek)
It was zine then blog then podcast but even those are dated… think about when magazines went tv (60 minutes, dateline, 20/20). That’s where the thinking needs to go into names with legs that will survive the massive culture changes we are about to weather our way through. Domainnamenews is different– it works for all form factors.. even a widget ticker added to all kinds of other sites. That’s smart naming.