Sahar was the first to point out the Google Checkout party during the Ebay LIVE event, designed to bleed visitors away from Ebay.
Ebay responded by pulling its Adwords Ads from Google.. Ebay has a pretty big wallet, so that’s gotta smart.
It obviously hurt enough (image, wallet) that Google decided to cancel the party. That’s too bad because I would have liked to attend it. 
This entry was posted by Frank Schilling on Thursday, June 14th, 2007 at 9:44 AM and is filed under
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Although I have never seen it confirmed – eBay has been rumored to be one of Google’s largest customers if not the largest.
More details from Verne Kopytoff at the San Francisco Chronicle:
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2007/06/14/BUG9LQER0T1.DTL
“eBay’s ads showed up on Google 188.3 million times in March, according to comScore Networks, more than double the number run by Target, the No. 2 Google advertiser.”
I think it’s a checkout versus paypal war… however consider this situation….
A billion dollar company spending billions to buy generic keywords to drive searches to it’s relevant landing page. They hate having to pay. They hate the party trick. Could they be the billion $ corporation that’s suddenly at a loss for words?
PS. THERE’S ALSO THIS JUST IN
http://www.huffingtonpost.com/shelly-palmer/ad-exchange-wars-ebay-an_b_51351.html
Ad Exchange Wars: eBay and Google vs. The Media Business
I said this earlier on my blog when talking about these events: At an early Traffic Rick asked Google the most key question “Why pay rent when you can own”
Now they will need to step up or the opportunity will be forever gone. But wait, there’s Amazon and they need those same words too.
Excellent point Owen. Words are how you make money both online and off and I believe Google controls more of them than anybody else.
I found an example where eBay is still buying Adwords on Google and posted it on my blog:
http://cohn.wordpress.com