http://www.stuff.co.nz/stuff/southlandtimes/3953094a6439.html

Summary:  Football team wants "their" name:  "Highlanders" in cc tld.   ’Highlanders’ name owner rightly points out: "This name is blindingly generic, I have as much right to use it as you do and don’t wanna sell, but if I sold it I would ask $10,000NZ". Football team says: "We can easily afford $10,000NZ (about $7,000USD) but won’t pay because you’re blackmailing me."

Is this the dumbest thing you have ever heard?..  how much is the football team going to pay for advertising in a glossy magazine? $10,000, $20,000?.. For one single page in one issue?..  An issue that probably won’t reach as many readers in one month as this name will!  This team owner/management are so stupid they would probably say:  "I’m not paying to advertise in your glossy magazine, because that’s blackmail."

In fact I’m going to try that right now at the McDonalds drive-through ..  "I want to buy your EggMcMuffin, how much? ..  $1.95?!  That’s outrageous!!!..  I can afford to pay you, how ever I won’t because that’s blackmail."  Lets all do it!