Summary:  Microsoft always knew there was lots of money in paid search.  It was complacent and lazy because of its operating system money tree.. Now Web 2.0 apps, Linux and Google loom over the foolproof business as usual approach and this is what they say to make analysts happy and keep the stock price bubbly.  Tip:  I bought Windows95 because the Rolling Stones sang "Start me up!" .. Bring back some of that sizzle Bill.