Textbook play here, Demand Media‘s Richard Rosenblatt is Chairman of the Board at iCrossing .. So iCrossing goes ahead and buys Spannerworks (in a deal valued at 40 million pounds) which goes ahead and does a bunch of SEO work on those Enom domains over at Demand Media that have recently gotten their eHow content. Something like that anyway.
I haven’t seen the full Demand Media name list, but based on known and rumored name-asset acquisitions, Marchex has a better (higher quality) overall domain-name footprint. Still, Richard Rosenblatt is one smart guy and his team (Sean Colo, Paul Stahura, John Kane, Courtney Montpas Sean Muller, etc etc etc etc) are absolutely first rate people. So I predict a happy ending.