Comments on: Ask Frank a Question:

By: Sean

Sean — Wed, 26 Mar 2008 18:18:45 +0000

But hasn’t it seemed to you that they were allowing anyone to basically use any display url even when they didn’t own it? We’re not supposed to use another persons url as the display url. This rule change isn’t geared towards that, but it will inforce it if they are really going to take this seriously.

I think I know what you’re refering to with the “creative newcomers” and that other ad market.

By: Sean

Sean — Tue, 25 Mar 2008 19:17:53 +0000

What do you think of Google’s new policy with PPC ads stating that the url line must match the destination. I’d say it’s good news for generic domain (and generic typo) owners. So much for Frito Lay being able to use http://www.ChipsAndSalsa.com in their PPC marketing anymore.

(Not that they did, I actually want the domain. I even emailed you about it years ago. Lol)

***FS*** Soft mapping is good for the industry when close enough.. i think Google is becoming to rigid and creating opportunities for creative newcomers to create another ad-market.. The pendulum is overswinging at the moment imo.. Google being too opresive and risks alienating one segment of their market.. Not sure they care tho.

By: Shiphouse

Shiphouse — Tue, 26 Feb 2008 18:09:58 +0000

http://www.fusu.com/welcome_page

Domain Exchange – Think this will gain traction?

***FS*** I think it will.. won’t be the last one either.. this model will be huge.