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What is a 'Premium Domain'?

Not all domain names are created equal. Your domain name is critical to the foundation of your business – affecting your business name, your home on the web, and your email address. Owning a domain that is short, easy to remember, and related directly to your business could be the best marketing investment you ever make.

But like real estate, most of these prime properties are already owned. The demand and rarity of these domains (only 5 – 10% of millions of domains registered on the Internet are intuitive, generic names) has put them at a premium. Paying this premium for the right domain can be well worth it in the course of building a recognizable and credible brand.

How do I estimate the value of a domain?

The short answer is that domains, like real estate and other rare resources, are worth whatever amount buyers are willing to pay for them. The average selling price of a premium domain is presently upwards of $20,000, and this number continues to rise as more and more businesses establish themselves on the web.

Registrants will consider many factors when evaluating your offer:

• the domain’s amount of natural type-in traffic (and resulting advertising income),
• the volume of sales inquiries made on the domain, and
• the overall quality of the domain as determined by a number of criteria, including the length of the domain, inclusion of exact search terms, and brandability.

Use the DNS Rating System as an indicator of a domain’s traffic level and perceived quality.

How do I use the DNS Rating System?

DomainNameSales.com developed the first system on the Internet for identifying the comparative quality and popularity of individual domain names. Use it to estimate the worth of a domain by seeing what domains of a similar rating are selling for.

The Letter Value (AAA to C) indicates the amount of Traffic a domain receives. It uses a relative measure of traffic based on historical data. Traffic levels span from Very High “AAA” to Average “C”. If no traffic data is available, a “U” will be displayed for Unknown.

The Number Value (1-5) rates the Overall Quality of the domain based on keywords, top level domain (TLD), traffic, buyer interest, and other proprietary measures. Quality spans from “1” (short, industry-leading generic names) to “5” (longer, less recognizable names).

The rating of any given domain may change at any point in time based on market conditions.

What is Type-In Traffic?

This term refers to the amount of traffic received by a page purely because users type the generic domain directly in their browser’s address bar. It is an important metric used by domain owners to assess the intrinsic value of a domain name.

You may have found your way to this website because you followed a link after typing a domain name into your browser. You are not alone in that activity! Tens of millions of visitors type in the domain names listed on DomainNameSales.com each month.

Who owns these Domains?

The names listed on DomainNameSales.com are either part of our own premium collection of names or owned by one of our trusted partners.

DomainNameSales.com is the sales platform of InternetTraffic.com, the largest privately owned domain name monetization platform on the web. To maintain our high standards of service and quality, only experienced name owners and developers are accepted into our network of domain sellers. Collectively, these individuals have brokered hundreds of millions of dollars in transactions to satisfied buyers since 2001.

How do I Purchase a Domain Name?

DomainNameSales.com offers a secure and easy way to purchase your desired domain as quickly as possible. The steps in the process are outlined in detail in our Buyer’s Guide.

Our team of experienced brokers is available to guide you at every point in the process. Just give us a call!

Is the Process Secure?

DomainNameSales.com has been selling domain names on the web for 12 years. Ours is one of the largest, most reputable names in the industry, and we take the security and privacy of our clients very seriously.

We use Escrow.com to ensure safe transactions for both the buyer and the seller. Escrow holds your money in trust until the domain has been transferred to a new registrar of your choice. You can find out more about their process at Escrow.com.

What if I feel that I am legally entitled to a Domain listed on DomainNameSales.com?

For the most part, DomainNameSales.com lists generic names which can be owned by anyone on a first-come, first-served basis. If you have a trademark that you believe pre-dates the registrant’s ownership of the domain, we suggest reaching out to the registrant with your claim and we can facilitate discussions.